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Eurowines - UK’s foremost specialist wine importers, with over 50 years’ experience sourcing and supplying high quality wines from family run producers across Italy and beyond

We partnered with Eurowines to deliver a brand led website experience that brought clarity to a large portfolio, highlighted specialist knowledge, and supported both trade and retail audiences

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The Challenge

With an extensive and diverse wine portfolio, Eurowines needed to make it easier for users to explore, understand, and trust the range. The existing website had to serve multiple audiences — including trade buyers, hospitality professionals, and retail customers — each with different priorities.

The challenge was to balance Eurowines’ rich heritage and depth of expertise with a clear, modern digital experience that simplified discovery while reinforcing quality, credibility, and award winning status.

Our approach

Heritage Led Brand Story

We refined Eurowines’ brand narrative to foreground its history, expertise, and long standing relationships with producers, reinforcing trust and authority from the first interaction.

Portfolio Clarity

The wine range was structured to make a large and varied portfolio easy to browse and understand, helping users quickly find wines by style, region, and category.

Trade Focused Experience

Clear pathways were created for trade and retail audiences, supporting efficient discovery, enquiry, and ongoing engagement with the Eurowines team.

The Solution

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Key Results

Clearer Brand Positioning

The website now clearly communicates Eurowines’ role as a leading specialist wine importer with decades of experience.

Improved Portfolio Navigation

Users can more easily explore and understand the breadth and quality of the wine range.

Stronger Credibility

Heritage, awards, and expertise are clearly expressed, reinforcing trust with trade and retail audiences.

Built for Ongoing Growth

The platform provides a scalable foundation to support portfolio expansion and future digital initiatives.

The new website reflects the depth of our experience and makes it far easier for customers to explore and understand our portfolio.